DesignerSpeak - Diane von Furstenberg

 

Diane von Furstenberg 

The Theatre Lincoln Center, September 11th, 2011 at 4:00pm

In these last days prior to Fashion Week, what’s your state of mind and what are you thinking about?

 

OMG…Fashion week is there !! and we had a hurricane….and we are not ready…and …. and…and…

How important is social media to your business: are you everywhere – brick-and-mortar, e-commerce, TV, Twitter and Facebook, 24/7, and are you live streaming your show?

 

The true revolution that has happened is the Internet…it has changed EVERYTHING…how we live…communicate...it is a huge part of my business…All of it !

 

Given the current economic picture, how confident are you about the spring season?

 

At this point all I worry about is “will the press and the buyer like it ?”

 

What do you think consumers will be looking for come spring?

Happiness and hope !

 

Do you agree with the concept of buy now/wear? And, if so, what can be done to better facilitate that timing?

I  try to combine both…by making great clothes that people will want…sometimes it is wear now…and sometimes it is, “I love it so much…I want to make sure I get it”


Studies show that brands must create an emotional connection with consumers through a compelling story. Do you think you accomplish that with your brand and, if so, how?

I am all about passion and love…without emotion you have nothing !

 

Research also indicates that consumers have transitioned from conformity – embracing whatever trend is hot – to customization; something special for them. Is this true of your end-user and, if so, how do you accommodate that customer?

My purpose is to empower women…give them confidence…Every DVF dress, bag, should be YOUR BEST FRIEND!