Frontliner: The Latina Factor
Marketing Insights for Reaching Today's Fastest Growing
and Fashion-Savvy Demographic
DATE: Tuesday, March 23, 2010
TIME: 6pm - 8pm
LOCATION: The Time & Life Building
1271 Avenue of the Americas (at 50th Street)
JOIN US TO HEAR LEADING MARKET EXPERTS!
Hispanic marketing is no longer optional - it's a business imperative and a required component of any U.S. marketing strategy to achieve growth. Please join us as FGI presents a distinguished panel of trail-blazers who have grown their brands by targeting Latinas. Gain valuable insight as we explore the challenges, issues, and opportunities in reaching this all-important consumer segment.
Moderator:
Patricia Kelpie, Director, Strategic Development- Beauty and Fashion,
REVOLUCION Hispanic BrandMakers
Panelists:
Lucia Ballas-Traynor, Publisher, People en Español
Kristyn Page, Director of Multicultural Marketing, Macy's
Daniel Villarroel, Director, Diversity Marketing, Maybelline New York * Garnier
Additional Panelist To Be Announced!
This event is graciously hosted by People en Español and
REVOLUCION Hispanic BrandMaker